Selfridges Oxford Street is London’s premier department store, drawing visitors from across the globe to admire the array of prestigious brands on offer at the west end of Britain’s most famous shopping street. The Wonder Room showcases the largest collection of fine watch and jewellery brands in Europe, including dedicated Rolex and Chopard boutiques. The fashion watch department, in the adjoining jewellery hall, presents the very latest on-trend fashion watches from designer labels as diverse as Armani, Michael Kors and Guess.
Our team of dedicated experts are on hand to help you find the perfect watch; and once you’ve found the perfect timepiece, we also operate a watch servicing department with trained specialists who can help with watch cleaning, repairs, strap replacements and bracelet resizing.


