Viewing entries tagged with 'Tag Heuer'
-
When Watch Brands Head to the Movies
By John McLaughlin on February 24, 2010
There is a theory, among some marketing and sponsorship folk, that the movie star is an inherently safer bet than the sporting god when it comes to choosing an ambassador for the brand.The theory goes that the truly great movie stars have an on-screen persona of such power that it transcends grubby reality and whatever revelation some grubby tabloid chooses to spring on an unsuspecting public. Not so sports stars when they prove to have feet of…
Read this article | 24 February 2010
-
Cheryl Cole's Tag Heuer "Parachute"
By Adrian Maronneau on February 15, 2010
Fresh from the success of Fight For This Love, Cheryl Cole, aka the nation's sweetheart, is back with a new single, Parachute. And what is that fine timepiece she is sporting in the video? Why, none other than a very beautiful Tag Heuer Monaco - with a "Black Python" strap to match her dressed-to-kill outfit. The Monaco has been part of the Tag Heuer collection since 1969 and is available with three additional straps - the Brown Python, White…
Read this article | 15 February 2010
-
The Lottery of Choosing a Good Watch Brand Ambassador
By John McLaughlin on February 12, 2010
It hasn’t been very edifying watching John Terry stumbling around in the tabloid jungle these past few weeks, though it was probably a relief to watchmakers around the world that his product endorsement profile doesn’t stretch too far past Daddies Sauce. Watchmakers and sporting folk go back a long away, at least to 1927 when cross-channel swimmer Mercedes Gleitze was able to climb out of the briny, consult her Rolex Oyster, and know…
Read this article | 12 February 2010
-
Who Needs the iPad When You Can Have a Gadget Watch
By John McLaughlin on February 8, 2010
In a year that opens with the launch of the Apple iPad, which does everything except make you breakfast (trouble with the beans, apparently), it is worth pondering just how much gadgetry the ordinary decent citizen can stand in a single device. Watchmakers have certainly never been immune to the thrill of multi-tasking. They may be a traditional bunch in many ways, especially at the luxury end of the market where art and engineering meet, but the…
Read this article | 8 February 2010
-
Brand History: Tag Heuer
By John McLaughlin on January 28, 2010
You might not know it from its image, which combines sportiness and technological prowess in pretty much equal measure, and you certainly wouldn’t know it from its sleek, polished advertising, but Tag Heuer is 150 years old this year.Well, the Heuer bit is at least, and if there is a little white lie in the claim that this is a joint anniversary, there is nothing duplicitous about the long-standing focus on precision timepieces and the…
Read this article | 28 January 2010
-
Obama Counts Time with Jorg Gray
By Keira Payne Gibbs on January 20, 2010
Think what you like about President Obama, you can’t argue that he isn’t one of the most watched men on the planet. Googling Barack Obama brings up over 64 million results so he's certainly no shy wall flower! Today marks the first anniversary of his inauguration. So if you’re in the constant watchful eye of the world’s media, the chances are it’s not just the things you say or do that get people talking, it’s…
Read this article | 20 January 2010
-
Tag Heuer's Treble Celebration?
By Angus Jenkins on December 30, 2009
As 2009 draws to a close, our attention moves to what might be expected of 2010. Keep your eyes peeled for our greatest hits of the past year plus tips for what’ll be hot in New Year on this blog soon! By way of whetting your appetite – I’m very much looking forward to TAG Heuer’s 150th anniversary, if these beautiful re-editions of the Silverstone Chronograph are anything to go by. Originally created in…
Read this article | 30 December 2009
-
Tiger's Tag Heuer Designed To Help Him Out of the Rough
By John McLaughlin on December 2, 2009
Tiger Woods is the world’s greatest golfer but for a sportsman with such outrageous talent he is also ferociously self-disciplined and relentlessly focussed.The same rigour appears off the course, where he exhibits the reserve of a monk and an aversion to controversy that make him bullet-proof in PR terms however much it might disappoint those who would see him as a voice for change.Tag Heuer cites exactly those virtues - his…
Read this article | 2 December 2009
-
Long Acre store opens for Christmas!
By Angus Jenkins on November 27, 2009
Time² threw open the doors to our latest store this week, with the launch of our Long Acre shop. Minutes from Leicester Square and Covent Garden, the new store's perfectly situated in one of London's trendiest shopping districts - the perfect Christmas gift buying location. Offering a diverse range of designer watch brands from Juicy Couture, D&G and Gucci to Michael Kors, Nixon and Tag Heuer - pop in and meet the team!
Read this article | 27 November 2009
