Viewing entries tagged with 'Brand history'
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Brand History: U-Boat
By John McLaughlin on February 3, 2010
There are those who think U-Boat a less than felicitous name for a watch brand. Whatever one’s feelings on that score, the identification with one of the brand leaders of German militarism does not seem to have done U-Boat watches any harm at all. Oddly enough, the brand’s genesis was apparently not with the German Navy at all, but with the Italian Navy pilots of the Second World War. The story…
Read this article | 3 February 2010
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Brand History: Tag Heuer
By John McLaughlin on January 28, 2010
You might not know it from its image, which combines sportiness and technological prowess in pretty much equal measure, and you certainly wouldn’t know it from its sleek, polished advertising, but Tag Heuer is 150 years old this year.Well, the Heuer bit is at least, and if there is a little white lie in the claim that this is a joint anniversary, there is nothing duplicitous about the long-standing focus on precision timepieces and the…
Read this article | 28 January 2010
