Viewing entries tagged with 'Baume '
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Brand History: Baume & Mercier
By John McLaughlin on March 2, 2010
If there were a patent on classic style - understated, elegant and almost painfully averse to the dangerous allure of the passing fad – then Baume & Mercier would be among those first in line to capture it.This is not to say it is stuffy, simply that its extravagances are less about new departures than what they might add to the evolution of an established stye. The dodecagonal bezel of the Riviera is about as out there as B&M gets.…
Read this article | 2 March 2010
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Giving the Skinny on Thin Watches
By Adrian Maronneau on February 9, 2010
One of the new trends to emerge from Geneva 2010 is the return of the ultra thin watch. Inspired from the 50s and 60s, always presented in a round case, with classic crisp white or black dials, those watches clearly cater for a classic market but also sign the return of the vintage look in fine watches. It shows understated elegance at its finest. The prime example of this trend is the new IWC Portugese hand wound, which comes in stainless steel…
Read this article | 9 February 2010
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Baume & Mercier's Social Media Foray
By John McLaughlin on January 27, 2010
Think of the watchmakers least likely to wash their dirty linen in public and Baume & Mercier would probably figure there or thereabouts. The venerable firm has a well-earned reputation as a purveyor of classically styled, even conservative, timepieces, occasionally with a very modest twist. Tabloid headlines and candid confessionals have never been its style, any more than outlandish fashion statements in its core collection. But as it…
Read this article | 27 January 2010
