Featured TAG Heuer Watches
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£3,595In StockTAG Heuer Carrera Calibre 1887 Chronograph Men's Watch CAR2110.FC6266
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£1,095In StockTag Heuer Formula 1 Ceramic Ladies Watch WAH1211.BA0861
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£4,250In StockTag Heuer Monaco Automatic Chronograph Men's Watch CAW2111.FC6183
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£2,850In StockTag Heuer Carrera Round Black Dial Steel Case Men's Classic Watch
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£2,150In StockTag Heuer Aquaracer Round Black Dial Steel Case 500M Men's Classic Watch
About TAG Heuer
Since 1860 award winning Swiss horologists Tag Heuer have pushed the boundaries of watch making beyond excellence, fusing hi-tech industry technology with innovative avant garde design. The archetypal timepiece to the stars, Tag Heuer watches are favoured by an army of ambassadors from the world of sports and the big screen.
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TAG Heuer's Formula 1 Collection - A Pure TAG Heuer Design
Many of articles which I've written on the modern TAG Heuer range have focused on the heritage of today's models and how they evolved from designs of the Heuer era - the name of TAG Heuer before 1985. The Monaco, Carrera, Silverstone and Aquaracer ranges all started life as Heuer designs. But the TAG Heuer Formula 1 is different; it's a pure TAG Heuer design. In fact, it was the first new watch designed by TAG after it took over Heuer.
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TAG Heuer Aquaracer - Series Overview
While today's Aquaracer range is one of the most modern in the TAG Heuer range, the heritage of the series actually dates back to 1982 when it was one of the last series introduced by Jack Heuer before the Heuer company was sold - eventually becoming TAG Heuer in 1985. Back then, the watch was known as the 2000-series and like today, was a full range of dive watches with a variety of automatic and quartz movements.
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TAG Heuer Monaco - Collection Overview
The Holy Grail for all product designers is to create an icon - a design that both captures people’s imagination and stands the test of time. True design icons are rarely mistaken for anything else.
TAG Heuer in the Blog
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TAG Heuer Mikrogirder 2000 - New Concept Watch Unveiled
If you think that a watch beating at 7.2 million beats per hour sounds fast, then you'd be right. This is the pulse rate of the TAG Heuer Mikrogirder 2000, a new concept watch unveiled at TAG Heuer's pre-Basel event held in Geneva last week.
To put this into context, the Mikrogirder beats twice as fast at the previous record-holder, the TAG Heuer Mikrotimer, and 250-times as fast as a regular watch. There is of course of a purpose to this ultra-high frequency, and that's to allow for a more accurate chronograph - the party trick of the Mikrogirder is its ability to record minute fractions of time, being the first watch able to time events to an accuracy of 5/ 10,000th of a second.
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TAG Heuer Unveil New Formula 1 Series (Geneva 2012)
TAG Heuer this week announced a new Formula 1 series at a launch event in Geneva. The new Formula 1 is an evolution of today's series, with a focus on upgraded components and finishing, as well as introducing ceramic for the first time in a TAG Heuer men's series. But the key attraction of the Formula 1 has always been bold designs and sportiness, and the new watches deliver these qualities through both the core range and the introduction of two "high performance models".