Triwa - The Colour Creatives!

By Disneyrollergirl on September 27, 2011 Tweet

Triwa, one of the most exciting brands to enter the affordable watch market, embodies all that fashion followers love about Swedish style (which as it happens is so hot right now!). Launched in 2007, its signature look features clean, handsome lines with an upbeat, playful edge. [The brand is soon to launch at TIME²]

Colour is a major draw to Triwa, a reaction to the monochrome monopoly of traditional Scandinavian design. With Italian-inspired brights and strong pastels playing up to the current colour-blocking trend, what better reason is there to stock up on not one, not two but a whole wardrobe of candy-coloured time pieces? Triwa’s best-selling chronos encompass the entire colour wheel, from neutrals to brights to optic whites, plus the optional addition of pearl or crystal embellishment.

While an experimental approach to modern materials has fans flocking to Triwa for its sporty plastic and rubber watches, there’s no shortage of smarter, work-appropriate options. But whether fun and fashion-forward or more classically grown up, competitive pricing is key to the universal appeal of a Triwa watch.

Tags: triwa, ta-history