ToyWatch - The Fashionista's Favourite Watch Brand!

ToyWatch produce lightweight, plastic watches in every bold colour imaginable. They are stripped back, no fuss watches that are easy to wear and relatively inexpensive.

Toy is very much a fashion watch maker and that is how it has managed to separate itself from every other brand. It does not care about the finer details of watch making; you can keep your automatic winding, split second precision timing, moon phase indicators and the like, these watches do what they are supposed to – tell the time – and are designed to look great; finishing off your outfits with flair. Ironically, in a fashion industry which is obsessed with luxury and high end couture, these really are an anti-high fashion statement piece.

So why does the fashion industry love them? Well firstly, we are obsessed by celebrity culture; we turn to the A-list in order to inspire our own outfits and break down exactly what is hot and not on a daily basis. With fashion bloggers covering celebrity outfits and style steals regularly it was not hard to see how the brand became so popular. These watches have been seen on everyone from Jessica Alba, to Vice-President Al Gore, to rocker Lenny Kravitz – which proves there is a style and colour of Toy Watch that will suit all tastes.

They are also so easy to incorporate into your own wardrobe and your own personal style. No matter whether your wardrobe is full of monochrome, bright block colours, or somewhere in between, Toy produce all your favourite colours and hues within their range, so just pick your personal favourite and mix it into your existing looks. Not only do they hit all the major trends of the moment; such as colour blocking, colour pop, French Riviera and the like, they are also perfect for any occasion; so whether you are going on holiday, raving at a festival or simply wandering around the city on a sunny day this summer, you can guaranteed to be noticed in the one of the hottest fashion accessories we have ever seen within the industry.

So there you have it, a watch range that was designed for true fashion enthusiasts. Now all that is left to do is pick your favourite colour(s)!

Toy Watch is launching this week at TIME², so keep posted!

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