TIME² Open Rolex Boutique At One Hyde Park

One Hyde Park, designed by Rogers, Stirk, Harbour and Partners, is made up of four buildings containing an array of luxury apartments and retail spaces. The development has a natural synergy with Rolex. Both are iconic, dramatic and luxurious. One Hyde Park is a statement of quality and as such Rolex is the perfect fit. A prestigious building for a prestigious brand.

Owned and operated by TIME², the Rolex boutique showcases the UK’s biggest selection of Rolex watches in over 3,000 square feet of retail space. The contemporary feel of the store compliments the handcrafted timepieces for which Rolex has become so highly regarded.

The interior design style is understated, utilising a variety of materials from soft leather wall-panelling to Spanish marble flooring and sleek wooden display cabinets. Two dedicated private suites are available in store for VIP clients and those seeking a little privacy when considering a purchase. Created with hidden sliding walls the suites instantly give an intimate and discreet atmosphere in which to shop.

In addition to the highly experienced Rolex boutique sales advisors, who will be on hand to guide customers through the selection of models on offer, an expert watch maker will be available to advise on all technical aspects of the brand, as well as perform all normal servicing and repair requirements on site.

TIME² chairman David Coleridge said: "London and specifically Knightsbridge has been at the forefront of luxury shopping for years. With the 2012 Olympics on the way, it was the opportune moment to open a major boutique in the capital. Our ambition is to make this the most enjoyable place in the world to buy a Rolex."