Tiger's Tag Heuer Designed To Help Him Out of the Rough

The same rigour appears off the course, where he exhibits the reserve of a monk and an aversion to controversy that make him bullet-proof in PR terms however much it might disappoint those who would see him as a voice for change.

Tag Heuer cites exactly those virtues - his obsession with perfection, his ability to withstand pressure, his ferocious self discipline – for its long relationship with the Tiger.

Which is why the story involving a fire-hydrant, a tree, a Cadillac Escalade and a wife with a golf club that emerged last week from the exclusive Florida compound where he makes his home is so bizarre.

The story in which Tiger hit the first two with the third only to be rescued by the fourth was under increasing scrutiny this week, with internet sites positing an alternative version in which the irate fourth hit the third, which then ran into the first two.

With any luck, Tiger and his wife Elin had the trusty Tag Heuer Professional Golf wristwatch first developed by the champion golfer four years ago in partnership with Tag, on hand to help them through the ordeal, however it went down.

As a glowing review put it at the time the super-lightweight watch “doesn’t get in the way of someone swinging a golf club.” Not only that, “some golfers find their regular watches are very quickly damaged by the repetitive and violent shocks generated by golf swings. “This new watch gives 5,000 Gs of shock absorption or 45 times more than the shock received by the watch during a golf swing.”

Sounds perfect for just this kind of occasion.