The Cult Of Michael Kors Watches - Why We Love Them!

Watches in general have become newly fashionable as statement-making accessories and for younger consumers, the more glam watches are proving the most popular. One of the strengths of the Kors brand is an ability to recognise emerging trends. "Michael Kors honed the ‘boyfriend watch’ market themselves and based an entire case style, ‘Jet Set’, on the boyfriend style," says TIME²’s fashion buyer, Keira Payne-Gibbs. "They were also one of the first to launch entire ranges of gold plated watches just as the market began to take off. They got into ceramics just as it took off and now it’s the same with rose gold."

With prices for Kors watches hovering around the £250 mark, they’re an easy entry-level accessory to buy into if you’re not in a position to spend £600+ on the bag or shoes. Clearly, plenty of people aren’t; according to the New York Times, sales of Michael Kors watches went up 142% in the first quarter of this year. And good news for Mr Kors, his customers don’t just settle for one. "A Kors customer will typically have more than one and we do particularly well when new season launches," says Payne-Gibbs. "I’d say they were very loyal customers to the brand."

See Michael Kors watches for a range of styles.