From early beginnings in 1909 as a high society hatter, to her peak as one of the world’s best known couturiers, Coco Chanel inspired women all over with her innovative take on casual elegance. Championing a utilitarian approach to high fashion, Chanel propelled masculine fabrics like tweed, linen and low-cost jersey to a luxury status that marked her out as a pioneer of modern, comfort-conscious style that endures to this day.
For all her practicality and emphatic statements like ‘simplicity is the keynote of all elegance’, a hefty dose of wit and whimsy were key to the appeal of Chanel. Romantic motifs such as ribbons, camellias, pearls and feathers continue to be important elements of the house style, incorporated in everything from ready-to-wear, to bags, to fine jewellery.
1983 ushered in the arrival of Karl Lagerfeld as creative director who instilled an even more playful, idiosyncratic point of view. The first Chanel ‘Premiere’ watch in 1987 came in the shape of the iconic Chanel bottle, while 2000 saw the launch of the sporty, ‘J12’ ceramic watch. Four years in the making, the ‘J12’ is now a classic, unisex piece very much in the spirit of Coco, which has influenced a generation of lookalikes. Not just a beautiful object or a status symbol, a Chanel watch is an unmistakable example of luxury design and Swiss craftsmanship.
See Chanel watches for a range of styles.
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