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BaselWorld Trend Report - GQ Deputy Editor Writes For TIME², Part II

BaselWorld Trend Report - GQ Deputy Editor Writes For TIME², Part II

A few years ago, the watch industry was gripped in a ‘build it and they will come’ moment. In their interpretation of that famous edict, they reckoned ‘if we could, we should’ – which led to a daredevil carousel involving ever larger watch faces, previously unheard-of case materials and ever more dizzying reinterpretations of the analogue dial that resulted in some of the hardest-to-read timepieces ever produced.

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