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Like so many luxury brands, Gucci began life as a leather goods company. Founder Guccio Gucci sharpened his luxury eye working at London’s Savoy hotel, studying the luggage of its patrons before transferring the same refined qualities to his own craft in 1921. By the 1950s his bags were being toted by the A-list elite - Elizabeth Taylor carried the Hobo while Jackie Kennedy’s favourite shoulder bag became known as the ‘Jackie’.

For lovers of music and bling - Gucci has teamed up with The Recording Academy to launch a Grammy Awards inspired watch, due to go on sale exclusively at TIME²’s Selfridges concession this month.

From a small luggage and saddler company in Florence, Gucci has developed into one of the world’s premier creators of high quality luxury goods.

Founded in 1921, Guccio Gucci laid the foundation for this proud tradition of excellence and style by developing and nurturing relationships with the greatest Florentine craftsmen. The company grew, setting the trend for luxury goods around the world, and Gucci’s product offerings expanded beyond handbags and luggage to include a very diversified range of products.

Gucci and glamour go hand in hand, but for fashionistas of a certain age, Gucci is also a byword for the kind of internecine warfare that gave the Borgias a bad name.