Watch Blog

Audemars Piguet is one of the most respected and well known luxury watch makers in the business. It is considered by many to be one of the finest watch brands in the world [soon to launch online at TIME²], and with a whole host of celebrity fans, who can argue? However, success was not immediate for this now long-established watch super brand and there was a significant period from conception to its rise to fame. Today, we will explore the history and the individuals behind the success story that is Audemars Piguet...

Founded by Jules-Louis Audemars and Edward-Auguste Piguet in 1874, luxury watchmaker Audemars Piguet has carved a reputation for technically sophisticated and aesthetically refined pieces. The Swiss artisans currently produce three collections for both men and women: Sports (including the legendary Royal Oak) Classic (featuring the lauded Jules Audemars) and Contemporary (which consists primarily of the excellent Millenary range). Here’s five reasons why you should invest in one of them today...

SIHH, The Salon International De La Haute Horlogerie, is a landmark event for the luxury fine watch sector and TIME² will be reporting live from the week-long show which kicks off on Monday January 17.

Today is the last day to bid if you want a chance at winning an Audemars Piguet timepiece personally signed by a bonafide Broadway and music star.

Here's the watch for the man who needs a timepiece for every occasion, and we mean every occasion.