Watch Blog

For an example of priceless celebrity endorsement, look no further than Jorg Gray’s 6500 Secret Service watch - worn by President Obama.

Jorg Gray, the brand behind the watch famously presented to Barack Obama three years ago on his 46^th birthday, has launched at TIME².

It may seen to have been going on for months, even years, but the election campaign officially took wing this week with the unveiling of of the big three – well maybe the big two and half – parties’ manifestos. Time for the imagination of any self-respecting watch aficionado to run riot.

There is Madonna and Beyonce, and Oprah of course. But of all the celebrity royals that have been sighted wearing a ToyWatch, and they are legion, none will have stood out quite so gratifyingly for the Milan-based brand as Michelle Obama, Barack’s other half and the most closely watched fashion arbiter of the moment.

Think what you like about President Obama, you can’t argue that he isn’t one of the most watched men on the planet. Googling Barack Obama brings up over 64 million results so he's certainly no shy wall flower!

It's only been four years since Marco Mavilla, the Milan-based designer, launched the ToyWatch range but already these cheerful and very colourful numbers have found their way onto the wrists of a host of major and minor celebs. In fact the anti-bling brigade has its own online wall of fame at the ToyWatch site.