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Brand History: ToyWatch

Brand History: ToyWatch

There is Madonna and Beyonce, and Oprah of course. But of all the celebrity royals that have been sighted wearing a ToyWatch, and they are legion, none will have stood out quite so gratifyingly for the Milan-based brand as Michelle Obama, Barack’s other half and the most closely watched fashion arbiter of the moment.

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Toywatch

ToyWatch Has Admirers in High Places

It's only been four years since Marco Mavilla, the Milan-based designer, launched the ToyWatch range but already these cheerful and very colourful numbers have found their way onto the wrists of a host of major and minor celebs. In fact the anti-bling brigade has its own online wall of fame at the ToyWatch site.

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