Watch Blog

What was it that Chanel did to make me want a watch made by a women’s clothes company? It is a good question because if you would have told me that men and women all over the world were lusting after a timepiece made by a really good cosmetics and perfume maker back before the J12 was released I would have been mighty skeptical.

All Chanel timepieces are Swiss made, which is a benchmark of any luxury watch brand. Chanel actually commissioned experienced Swiss watchmakers to create its exclusive Chanel O5-T.1 complication movement, and as such managed to back up its iconic designs with the precision and craftsmanship that they deserve.

From early beginnings in 1909 as a high society hatter, to her peak as one of the world’s best known couturiers, Coco Chanel inspired women all over with her innovative take on casual elegance. Championing a utilitarian approach to high fashion, Chanel propelled masculine fabrics like tweed, linen and low-cost jersey to a luxury status that marked her out as a pioneer of modern, comfort-conscious style that endures to this day.

Could it be that you still haven't bought that special Mother's Day gift?