Tag Heuer Auction Smashes World Records

By Emily Seares on December 16, 2010 Tweet

TAG Heuer’s auction of rare ‘Haslinger collection’ fine watches at Bonhams in London yesterday broke world records on price, TIME² can reveal.

Bonhams told TIME² that the auction, which celebrated TAG Heuer’s 150th anniversary, made a total of £475,764.

The top selling item, a Monaco watch (pictured first), made £48,000 - almost four times more than its estimate of £10,000-15,000 and a new world record for a Monaco watch at auction.

The second highest priced item, a 1969 Autavia (pictured second), sold for £30,000 - almost three times more than its estimate of £10,000-15,000) and also a world record price for this model at auction.

An 18ct gold 1972 Carrera (pictured third) went for £22,800, more than double its estimate of £7,000-9,000.

The TAG Heuer Monaco model worn by Steve McQueen in the 1970’s auto-racing film Le Mans, which was expected to fetch up to £9,000, sold for a staggering £18,000.

For more information on the sale, visit www.bonhams.com/heuer

For more TAG Heuer watches, visit TAG Heuer at Time2.co.uk.

Tags: tag heuer, luxury, haslinger collection, sports, bonhams