SS11 Watch Trend - True Blue

The new trends for SS11 are mere weeks away but already early adopters are getting in on the action. While the future of lipstick is magenta, watermelon and tangerine-hued, and Pantone has declared ‘honeysuckle’ the It colour for womenswear, we can decree that blue is the key colour when it comes to watches.

As TIME² watch buyer Keira Payne-Gibbs pointed out to me, people buy watches purely as fashion items now, often to colour-coordinate with their outfits.

The best thing about the blue trend is it’s a super-adaptable colour to wear. The most promising shade bubbling under is a dense, dark midnight - sophisticated but subtle and equally as wearable on men as on women.

Whether you wear it with khaki, denim, optic white, metallics or primary colours, a dark blue like Michael Kors or BCBG Max Azria works as a neutral of sorts. Even better is the new batch of two-tone blue and black watches. A more interesting way to do black, these watches (Maurice Lacroix anyone?) look especially strong with Burberry-esque slim-cut suits or, for the girls, semi-formal little black dresses.

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