SIHH VIDEO: Baume & Mercier Host Party With Gwyneth Paltrow

Baume & Mercier hosted a fabulous party last night with new brand ambassador and Hollywood actress Gwyneth Paltrow, complete with garden party and mock beach, to mark the start of a fresh chapter in the brand’s 180-year history.

Baume & Mercier invited 950 guests to a garden party on the beach echoing its theme of 'seaside living in the Hamptons'. A total of 75 tons of sand, 800 square metres of grass and 7,000 hours of work created monumental sand sculptures, wooden decking where guests sipped champagne and stunning garden scenes.

Baume & Mercier brand ambassador Gwyneth Paltrow said: “The motto of Baume & Mercier, ‘Life is about moments’, very much reflects my personal philosophy of life. That’s why I said yes/responded positively when the brand proposed that I represent it…”

Other guests who attended the party included:

Actor Vincent Perez, who said: “Baume & Mercier is one of the best brands in the world, and it is worth the time spent here tonight…”

Actress Mathilda May, who said: “I am proud to be here tonight. I love my Linea. It looks like me, simple, elegant, beautiful. I don‘t wear lots of jewellery I am not a bling bling person. This watch is just so me…”

Canadian actress Emmanuelle Chriqui, who said: “I’ve always been a fan of Baume & Mercier. My father is a big watch person and I knew that Baume & Mercier is the top of the top…”

Other celebrities in attendance included the Russian actress Marina Aleksandrova, German actress Bettina Zimmermann, Italian rising stars Laura Chiatti and Valeria Bilello, Swiss Top Model Xenia Tchoumitcheva, Spanish TV anchor and writer Nuria Roca, Swiss race car driver Martin Tomczyck, Belgian TV anchor Julie Taton, Raquel Maquard, Beatriz Bollinger…

For Baume & Mercier watches, visit www.time2.co.uk

For more Baume & Mercier updates, visit the brand's facebook page.

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