Piaget Announces Jessica Alba As New Ambassador

Luxury Swiss brand Piaget has announced that Hollywood actress Jesscia Alba is the new face of its Possession jewellery collection.

Known for her starring roles in films such as Fantastic Four, Sin City, Valentine’s Day and The Killer Inside Me, Alba has captivated audiences with her good looks and charm. Her memorable performances have earned her numerous awards and a Golden Globe nomination. Alongside being a devoted wife and Mother, she has also graced the covers of top fashion magazines around the world.

Piaget commissioned world famous photographer Patrick Demarchelier, known for his glamorous fashion photography and stunning portraiture, to shoot the campaign. Celebrity stylist Brad Goreski, make-up artist Lauren Andersen and hair stylist Renato Campora also assisted on the shoot.

For a range of Piaget watches and jewellery, visit TIME²’s concession at Selfridges.

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