Lacoste Launches At TIME² In An Explosion Of Colour

Lacoste L!ve is the young and rebellious arm of the Lacoste brand that is said to target the fashionable, party-going young man, and its new range of watches is synonymous with this new found attitude and style. The whole collection takes influence from pop art, vintage 1970’s menswear, comic books and electro pop trends; meaning that the collection is an explosion of bright colours, patterns and modern fitted designs for day and night.

By partnering with Movado Group Inc, the brand has managed to produce a collection of boldly styled and colourful watches which can be worn effortlessly by both men and women. Don’t blame me if your girlfriend/boyfriend ends up ‘borrowing’ (read: stealing) your new watch from your wardrobe!

The watch collection itself is an eclectic mix of contemporary styles, colours and patterns. Each and every one of these watches would become a focal point in your summer outfits, and there is a style to suit every individual look and taste. My personal favourites include the striking purple, green and blue Lacoste Unisex Goa Watch 2020005 which hits the current colour blocking trend perfectly, and the slightly more subdued Lacoste Unisex Goa Watch 2010569 which features the iconic Lacoste Crocodile branding on the face, as well as an injection of bold green detailing. Both of these watches are statement pieces in their own right, so just throw them on with any casual outfit this season for an instant injection of French cool.

For those of you who like to rock the latest trends, why not try the blue and white striped Lacoste Unisex Goa Watch 2010541 or the more subtle grey and white striped Lacoste Unisex Goa Watch 2010566. Both are perfect for hitting the nautical trend, and would be the perfect accessory to add to your navy blazer and Breton striped tee combination.

Shop the full range of Lacoste watches at TIME² – Prices around £60.