Hugo Boss Watches Official Sponsor Of Cowes Week 2011!

Boss Watches has been actively involved with sailing since 2003, when the brand started its international sponsorship of Alex Thomson and AT Racing. The brand has experienced the highs and lows that sailing offers, having been alongside Alex when he broke his own 24 hour distance record for a 60ft monohull yacht, sailing a distance of 501.3nm at an average speed of 20.9kts to the disappointment of having to retire from last year’s Vendee Globe due to structural damage to Hugo Boss.

Cowes Week sales & marketing director Michelle Warner said: "The Hugo Boss brand has enjoyed a fantastic association with sailing in recent years and we’re very much looking forward to working with Boss Watches to showcase their versatile range of timepieces as the ‘Official Watch’ of Cowes Week this year."

MGS Distribution (the licenced UK Distributor for Boss Watches) sales director Steve Brydon added: "We are delighted to announce our ‘Official Watch’ status in association with Cowes Week for 2011. Boss Watches has actively used sailing as a brand platform for many years and our involvement with Cowes Week in 2011 presents us with another fantastic opportunity to showcase our exceptional watches."

He continued:"Cowes Week is an internationally recognised event that sees some of the world’s best yachtsmen and boats converge in Cowes for this highly anticipated event, and we are delighted to align with this event as ‘Official Watch’. We look forward to activating a consumer outreach programme at the event and hosting some of our nationwide retail partners, bringing them closer to both the BOSS Watches brand and the spectacular action guaranteed by an event of this world-class calibre."

ABOUT COWES WEEK

Since 1826, Cowes Week has played a key part in the British Sporting Summer Calendar. It now stages up to 40 daily races with approximately 1,000 boats participating in the largest sailing regatta of its kind in the world. The 8,500 competitors range from Olympic and world-class professionals to weekend sailors. In excess of 100,000 spectators come to watch the sailing, enjoy the parties, the live entertainment and experience the unique atmosphere.

Cowes Week 2011 runs from Saturday 5th to Friday 12 August, for more information see CowesWeek.co.uk. Cowes is an English seaport town on the Isle of Wight, located on the west bank of the estuary of the River Medina facing the smaller town of East Cowes on the east Bank. The two towns are linked by the Cowes Floating Bridge, a chain ferry.

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