Guess History

Back in 1981, the Marciano brothers started a small fashion company in California which went on to redefine denim as a fashion fabric. 30 years on, and Guess has become a global fashion brand, constantly re-inventing its cool, sensuous blend of Americana and European style.

The Marciano brothers were raised in the south of France, a place rooted in passion and the essence of French style.  Their love of the American West combined with a European sensibility became the driving force behind the creation of Guess.

Paul Marciano defined GUESS? with the use of bold black and white photography and the willingness to take emotional and visual risks.  The result has been award-winning campaigns and a celebrated lineage of GUESS? faces which includes: Claudia Schiffer, Naomi Campbell, Anna Nicole Smith, Drew Barrymore, Laetitia Casta, Valeria Mazza and many more.

Guess Watches launched its collection in 1983 with a line of men’s and women’s fashion timepieces.  Consistent with the Guess image, the ever evolving watches appeal to young, fashion-driven consumers around the world.  Constant attention to new ideas and cutting-edge designs keep the brand exciting and relevant to today’s trends.

Guess Watches offer a wide range of styles for both men and women.  Timepieces for women feature styles that range from trendy-casual to sophisticated-chic.  The collection for men encompasses the best of masculine design, materials, and technology.

The Guess Watch customer is young, sexy, and adventurous and incorporates the watches as part of their accessory wardrobe.

 

 

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