Gucci: The Official Brand History

In 1947, Gucci’s icon product, the bamboo handle handbag, was introduced. During the 1950’s the trademark green red green web, which was derived from the saddle girth, became a great success as well as the horsebit, another Gucci icon. Sadly Guccio Gucci died in 1953 just as the company was starting to build a global presence with the opening of its first New York store.

Grace Kelly, Peter Sellers and Audrey Hepburn helped Gucci embody Hollywood chic. In 1966 Gucci created the iconic Flora silk scarf for Grace Kelly. Jackie Kennedy carried the Gucci shoulder bag which is known today as the “Jackie O”. At the end of the sixties the company adopted the legendary GG logo.

Gucci took an interest in developing watches in the early 1970’s, becoming soon after one of the world’s leading manufacturers and distributors of watches.

Gucci is renowned for high quality, luxurious, exclusive and innovative luxury products, offering quality and style to an international clientele. Gucci’s watch business is in line with the overall image of the brand, mimicking the evolution of Gucci as a whole - a combination of innovative Italian design and modern styling manufactured to the reputed superior standards of Swiss watch-making craftsmanship with quality components and materials. The positioning of Gucci in the watch-making industry is a faithful reflection of these values.