GC Launches Smart Moments Campaign

By Emily Seares on November 5, 2010 Tweet

GC's brand direction is moving on with the launch of a new campaign to celebrate the achievements of exceptional artists from around the World. Time² popped down to the launch in Soho last night to find out more…

The new campaign, called Smart Moments, is a two-year project which will include artists and photographers from around the world. The campaign aims to capture the artists' interpretations of ‘smart moments of luxury.’

GC says: “Smart Moments reflect individual expressions of joy, emotional moments of achievements or personal success – freely chosen with the artistic eye and personal experience of the photographer.”

To kick-start the campaign, photographer Lucinda Marland has taken photographs of London-based artists including fashion designer Emilia Wickstead, illustrator Tommy Penton, singer/songwriter Yoav, ceramics artist Ian Mcintyre and furniture restorer Kate Russel.

Photographers worldwide will do similar projects with local artists and this will result in an international exhibition, hosted by GC, in two years time with the most creative artwork from around the world.

To find out more, visit GC's website at www.Gcwatches.com.

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