Founded in Stockholm in 2007, Triwa specialise in trendy, fun and stylish watches for everyday use. Here’s five reasons why you should let the Swedish brand bring a little colour into your life...
TRIWA WATCHES ARE FUN!
Inspired by a visit to Naples where plastic replica watches were hugely popular due to the crime in the city, Triwa set about producing their own brightly-coloured polycarbon-plastic watches. A cursory look at their range shows that they simply don’t take themselves as seriously as most of their rivals, preferring to offer playful, unpretentious and unfussy pieces that can be worn regardless of the occasion. Triwa stands for “Transforming the Industry of Watches”, and their dynamic and innovative collections stand testament to this acronym. If the traditional image of a celebrity-endorsed status symbol watch doesn’t appeal, you have something in common with the founders of Triwa.
TRIWA WATCHES ARE FASHIONABLE
The Swedish manufacturer regards the watch as a bold fashion statement, rather than a functional timing instrument. Aimed at young, style-conscious men and women, Triwa pieces come in a vast array of bright, attention-grabbing colours, inspired principally by Italian fashion. Fundamentally, a Triwa owner cares more about expressing personality than a discerning taste in an intricate mechanical creation. What’s more, the colour blocking and bold hues that epitomise the Trwia range are very much on-trend at the moment. For this reason, they have attracted much attention in the world of fashion, earning praise and column inches in the likes of GQ, Elle, Vogue and Esquire.
TRIWA GIVE YOU PLENTY OF CHOICE
With more than 50 models currently in production – many of which are available at TIME² – there’s almost certainly a design to suit you. The Nada Naked Brasco, for example, combines a cream acetate case with an unusual mosaic dial print. The boldly coloured organic leather strap of the highly popular Nevil Havana Orange epitomises the aesthetic the Scandinavian brand originally set out for – in fact, their very first watches were bright orange. And if you want something a little more subtle that will work in the office, the Nevil Raven Black is a dapper choice.
TRIWA IS A REFRESHING BREAK FROM THE NORM
In a marketplace overcrowded with generic Swiss pieces offering the same promises of refinement and luxury, how refreshing it is to have a quirky brand from the land that gave the world IKEA, meatballs and ABBA? Triwa has been truly successful in its aim to give watch lovers something a little different, and it constantly strives to keep its products exciting and interesting. The brand is so confident about its unique designs that it doesn't even mind if other brands start to copy it – according to its website, it will already have moved on to its next creation by the time anyone else catches up!
TRIWA WATCHES ARE GREAT VALUE FOR MONEY
Despite adopting a luxury aesthetic that has commanded attention from the biggest names in the fashion world, Triwa watches are extremely competitively priced. For example, £130 can get you the funky-looking Tripoli Chrono, which features a Seiko chronograph, a 44mm case, and a stylish black rubber strap. Also, the unusual Turtle Brasco – with its hand-cut acetate case and unique turtle-coloured strap – is fantastic value at just £125, considering the craftsmanship and design that went into making it.
Shop Triwa watches now.
[Also, why not enter our competition to win a Triwa watch! You just need to like our Facebook page at Facebook.com/Time2watches or comment on our blog post at WIN A TRIWA WATCH to be in with a chance of winning!]
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