Five Reasons You Should Own A Bulgari Watch

BULGARI KNOW HOW TO DO LUXURY

If you have ever browsed the high-end boutiques of London, Paris, Beverly Hills or Milan, you will be aware of Bulgari’s excellent standing as a luxury good purveyor. Its ranges include jewellery, fragrances, skincare products, leather handbags, sunglasses, ties and cufflinks. You can even enjoy a luxury break at Bulgari Resorts in Milan and Bali, with a London hotel due to open next year. With such wide-ranging experience in the field of luxury lifestyle, it’s little surprise that they offer sublime wristwear.

BULGARI EXPERTLY COMBINEs FASHION JEWELLERY AND TIMEPIECES

Bulgari has combined its experience in the luxury jewellery market with watchmaking to make some truly unique pieces. One of its most iconic and distinctive collections is the Serpenti – designed to wrap around the wrist like a snake. Originally introduced as a timepiece in the late 1980's, this bracelet watch calls upon the snake as a symbol of eternal youth and immortality.

BULGARI DOESN'T LET FORM OVERSHADOW FUNCTION

Just because it caters for the fashionistas doesn’t mean Bulgari can’t please discerning watch lovers too. The Assioma chrono, for example, features a Bulgari automatic winding movement, a 44mm stainless steel case and an in-house stainless steel bracelet. The functional Diagono X-Pro chrono features an officially certified chronometer housed within a robust 44mm titanium and black steel case, topped off with a sporty black rubber strap.

Yet Bulgari saves its very highest quality for the Masterpieces Collection: the striking Octo Grande Sonnerie Tourbillon features an in-house movement, four ‘gongs’ capable of playing the Westminster chime, and a stunning milled and cloisonné dial.

BULGARI IS BIG IN HOLLYWOOD

Film buffs will notice that Bulgari pieces often crop up in the movies. In Iron Man, Robert Downey Jr’s character teams his tuxedo with a Bvlgari Diagono, John Voight wears one in Mission Impossible and Val Kilmer keeps time with a Bulgari in The Saint. Interestingly, Tom Cruise appears to wear a futuristic Bulgari in Minority Report, but in fact, it’s an Omega X-33 with a Bulgari logo on it. Omega spotted this, and won their subsequent lawsuit with Bulgari!

BULGARI IS ETHICALLY AND ENVIRONMENTALLY SOUND

If a Bulgari watch makes it from its Swiss headquarters to your wrist, you can be assured it has done so with minimal environmental impact and no ethical complications. Bulgari is proud to stress that none of its jewellery or watches use conflict diamonds, and its business model is centred on responsible use of natural resources and an environmentally sound approach to production. It is also committed to several charitable associations, including Save The Children and World Scouting.

Bulgari watches are available at TIME2 Selfridges.