Formula 1 chief Bernie Ecclestone has used a violent mugging to his advantage, after thieves stole a Hublot watch and £200,000 worth of jewellery from him and his girlfriend outside London offices a few days ago.
Reportedly, Bernie picked up the phone shortly after the incident and rang Swiss matchmakers Hublot, a brand stocked in Selfridges Wonder Room and ‘The Official Watch of Formula 1’, to negotiate a new ad campaign.
Subsequently, a picture of a bruised and battered looking Bernie appeared with the strapline ‘See What People Will Do For A Hublot.’
It’s certainly an eye-catching advert, not to everyone’s taste, but a clever pun on an otherwise traumatic event. Turning adversity into opportunity doesn’t get much better than this!
Share this article
Post a Comment
*Required Fields
SIHH 2012
-
SIHH 2012 Men’s Watch Highlights
-
SIHH 2012 Ladie’s Watch Highlights
-
Pre SIHH-Roger Dubuis Velvet Watch
-
TAG Heuer Unveil New Formula 1 Series (Geneva 2012)
-
Pre SIHH-Montblanc Villeret 1858 Vintage Tachydate Watch
VIDEO - TIME² TV
-
VIDEO - TIME² Interviews QP Editor James Gurney At SalonQP 2011
-
VIDEO - Bell & Ross: A Brand History!
-
VIDEO - TIME² Previews Mens' Watches At SalonQP 2011
COLLECTION OVERVIEWS
-
TAG Heuer Ladies Aquaracer Watch Collection
-
REVIEW - Breitling Windrider Series
-
Five Reasons You Should Own A Maurice Lacroix
BRAND FOCUS
-
BRAND FOCUS - Panerai
-
Frederique Constant - A Brand History!
-
Blancpain: A Brand History!
REVIEWS
-
Review - Bremont Solo Pilot’s Watch
-
Franck Muller - World Premieres!
-
REVIEW - BREITLING NAVITIMER SERIES
MORE BLOG NEWS
-
Bremont To Sponsor ‘Flying Legends Airshow’ For P-51 Launch
-
IWC Sponsors Abu Dhabi Ocean Racing 2011/12