Citizen Eco-Drive, famous for solar powered watches, is launching its Christmas ad campaign during X Factor live tomorrow night (Saturday November 13).
The TV campaign, which will showcase for 6 weeks in the run-up to Christmas, features a series of 30 second adverts with key sports stars and a voiceover which announces the brand's core values as "power, precision and artistry."
The ad highlights the “unstoppable” power of Citizen Eco-Drive watches, which are fuelled by light and so never need batteries.
For more info on Citizen Eco-Drive visit www.citizenwatch.com.
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