A few weeks ago, I had the pleasure of being invited to Paris for the 25th “Ceremonie d’Inauguration du Festival Automobile International", exhibiting the best in car manufacturing.
Every year, major brands showcased their concept cars, highlighting the latest in technology and design.
The world of cars and watches is often linked and this year saw a perfect example with Bell & Ross commissioned by Peugot to collaborate on its SR1 concept car, designing a timepiece that would complement the car but also be part of it. The SR1's dashboard contains a Bell & Ross clock that can easily be removed and worn as a watch. (Yes that's me sporting the watch in the sports car.)
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1. By Michael Smith on March 10, 2010
How come you get to go to all these cool events? That car looks great. When are we getting it in stock?