Basel Fashion News – Ecko launches new ‘Street Tech’ look

By Keira Payne-Gibbs on March 24, 2011 Tweet

Technology is the new bling for Ecko at Basel this year. The brand calls it ‘Street Tech’ and this collection is definitely one to watch!

The range is split into two categories- ‘Unltd’, which is very modern, technological and has a space-age feel, then there is ‘Marc Ecko Cut and Sew’ which gives a nod to clothing and styling. 'Marc Ecko Cut and Sew' is a bit more grown up, but still retains that edgy, dangerous look.

I am focusing on Unltd, which has some amazing and unusual items, all with unconventional case shapes, digital pieces and dual movements. The images (above) are of ‘Galactica,’ which is part of the Unltd range and retails at £175.

The collection will go on sale in January 2012, but TIME² has it EXCLUSIVELY in December…just in time for Christmas!

Prices range from £99 to £200, with a press and PR piece for £399.

Keep posted at Basel-11 for more fashion watch news from BaselWorld 2011.

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