Longines launch their new calibre Column-Wheel Chronograph simultaneously online and at Baselworld 2011.
And while the physical watch was unveiled at Basel 2011, the virtual launch took place online at Longines Baselworld micro-site today announcing:
"On the strength of its long experience in timing, Longines has designed a timepiece that pays tribute to the various timing mechanisms developed during the company's history. Named The Longines Column-Wheel Chronograph, this model houses a brand new calibre whose exclusive development by ETA was mandated and financed by Longines and other brands within the Swatch Group. This self-winding, chronograph movement has a column wheel which drives the mechanism that measures periods of time - a technical device used by the famous St. Imier brand since 1878."
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